Real care.
Parent-shared results using Baeby’s gentle, barrier-first formulas.
HEY BAEBY!
A range made for little baes' of all ages. Starting from newborns to energetic toddlers. Every formula is sensitive skin tested, steroid-free, and made with love. Created by a mum (and approved by many more).
FORMULAS THAT WORK
WHAT'S IN THE BAEBY?
At Baeby, we love nature — but we love results even more. Our formulas go beyond just “natural” by creating something that is not only gentle, but genuinely effective.
BEFORE AND AFTER
Shield Balm and Saviour Serum
WHY WE CREATED BAEBY
We’ve been there too.
Baeby was born from a real need — we struggled to find gentle, effective products for our little ones that weren’t full of fluff, or fillers.
Science meets skin love.
Every Baeby formula is dermatologist tested, sensitive skin-friendly and powered by soothing ingredients. Gentle, functional and no nasties — always.
Co-created with real parents.
Our Baeby Bunch tested every formula, gave honest feedback, and helped us perfect each product — from texture to packaging.
Everyday rituals, made better.
From bath time to bedtime, Baeby products help turn everyday routines into moments of connection, care and calm.
This is just the beginning.
We’re building a universe of kind-to-skin care — for every baeby, every day. Join us on the journey.
Let customers speak for us
Not only stunning packaging but the most amazing products. Smell amazing and are so kind and gentle on the skin. Highly reccomend 🤍
I usually don't buy at expo but the ladies at the tent sold it so well, they've got me hooked.
Holly Molly where do I start, I was shopping at the one Baby Expo and trying all the different samples they had to offer. I stumbled across their tent try to free test and kept walking after 20 minutes my skin has never felt so soft, I instantly turned around and went and bought a bottle. The reason I was so interested in this product is my partner suffers so bad from dry skin and psoriasis that every product we try seems to cause a flare up, or doesn't do what it's promised. My reluctant partner started the product as I couldn't stop talking about it, now he's completely obsessed and uses it every day. His face has changed dramatically, this is not only for babies but should be used for those with sensitive skin. I've started to use it myself on my face, causes no breakouts and definitely moisturizes the skin all day. I've also been using it as prep underneath my makeup, it's a wonder product please don't stop making it. I've been telling everyone about how amazing this product actually is. And if you suffer from dry feet please use it on your feet they become baby soft within a couple of days. About to order some more 😍😍
gentle and mild on skin, no unnecessary scents, non greasy and skin is instantly softer and relieved of dryness and tightness from warm showers.
I’ve been using Shield Balm for my daughter’s sensitive skin, and it’s honestly been a game changer. She has mild eczema, and we’ve tried a bunch of creams in the past, but this one has worked the best so far. It’s super gentle, doesn’t have a scent, and actually helps calm the redness and dryness pretty quickly.
Ive been using Shield Balm for my daughters sensitive skin, and it’s honestly been a game changer. She has mild eczema, and we’ve tried a bunch of creams in the past, but this one has worked the best so far. It’s super gentle, doesn’t have a scent, and actually helps calm the redness and dryness pretty quickly.i also use it myself as i have sensitive skin and really calms the itch down. Highly reccomend to any parents, after you buy one you will regret not getting more!
My toddler loves bath time and she is OBSESSED with this product! It makes great bubbles which makes it super fun for her and the smell of fresh watermelon - WOW *chefs kiss. She definitely always comes out extra squeaky clean! Can't get enough!
Baeby’s Saviour Serum worked wonders for our little one. After just a few uses, we noticed a visible improvement. The flakes started clearing up, and the scalp looked so much better. The serum is so gentle and has a light, pleasant scent. We also love that it’s made with all natural ingredients. A must have for any parent dealing with cradle cap. Packaging is super cute too which is a bonus! Will definitely recommend to all of my friends!
I have been consistent in using all the Baeby products across their range. The products are not only aesthetically pleasing but convenient, making application easy and seamless. It is a product that genuinely works and won’t break the bank.
I was using Baeby for 2.5 weeks and it noticeably improved my toddlers skin. Within 5 days there were clear results. Prior to Baeby my daughter’s skin was irritated and severely inflamed. I love that the product range has no harsh ingredients so it is the perfect everyday cream for my child to keep her skin hydrated and soothed when it does become inflamed.
Saviour Serum truly lives up to its name. We used it for our baby’s cradle cap and saw results within just a few days—completely crust-free! When paired with the Shield Balm, it also helped calm an eczema flare-up in only two days. The gentle formula worked wonders on our little one’s sensitive skin. I honestly couldn’t recommend it more highly.
THE BAEBY BLOG
Understanding Baby Eczema: Gentle Skincare Tips for Sensitive Little Ones
Baby eczema-prone skin is more common than you think — and caring for it doesn’t have to be complicated. Learn what causes dryness and irritation, how to spot everyday triggers, and the gentle skincare steps that help support your little one’s delicate skin. From bath time to barrier care, here’s your guide to keeping baby skin calm, soft and snuggly — the Baeby way.
Why We Chose 7 Gentle Botanicals for Your Baeby’s Skin
Delicate skin deserves gentle care. That’s why we've formulated with a soothing blend of seven traditional Asian botanicals — including Centella, Green Tea, and Licorice Root — trusted for generations and now clinically proven to calm, protect, and comfort BAE's skin.
The Ultimate Baeby Routine: What to Use & When
We created Baeby to make caring for your BAE simple and safe. Every product in our range is designed to work together — supporting your baeby’s skin barrier every time.
Real Feedback. Real Results.
MADE WITH FAMILIES, FOR FAMILIES
Every Baeby product is co-created with real mums and tested by our Baeby Bunch. From packaging to performance, we listen, learn, and create formulas that truly support delicate skin — every step of the way.
